People react emotionally to color: Colors are a key

Colors have a strong effect on humans and can evoke different feelings. The personal association and effect of color are of course individual, but there are also color perceptions that we all share. Colors can have both negative and positive effects: For example, red can be associated with love, passion, and romance, but also with anger, pain, and danger.

Colors in your self-designed magazine

When you start to design your own magazine, it is important to consciously decide which colors to use for the design. Because color influences the feelings and perception of the readers. It is advisable to choose colors for the magazine that visually match the theme (e.g. white and red for the wedding magazine) and the design, but also the feeling you want to convey to the readers (e.g. bluish tones instead of red for a winter wedding).

Create your own color composition

Color combinations

First, think about what you want to say with your magazine and for whom it is intended. If you want to make a strong impression, you can choose colors that are opposite each other in the color spectrum: Color combinations with yellow and purple, red and green or blue and orange. If you want to create a calming, relaxing effect, it is better to choose colors that are close together, for example, green and blue or orange and yellow.

Background color

If you choose a background color, white is a good choice in most cases, but a pastel color can also be very nice. For example, a soft pink or a light blue are possible.

Recurring colors

Is there a color tone that is repeated again and again in the illustrations on the page? Then this one is perfectly suited to be used more often in the design. If you use the chosen color more than once, it will make the layout more coherent. Color alone can create a connection between different elements. In this way, you also prevent the color selection from becoming too colorful and the color design of your page from getting out of balance.

Text formatting

If you decide to combine colors with text,  as a colored background or for the font itself, you should make sure that the text remains readable. It is therefore important to create strong contrasts between font and background. It is best to avoid dark backgrounds for text.

The context

Finally, the context in which you want to use color is also important. The color intensity plays a role here: the lighter a color, the softer the effect and impact of the color. The Jilster Editor offers many ways to play with colors and color combinations. Also, take a look at our professionally designed magazine templates. With them, the colors have been finely tuned to the type of magazine.