First impressions are important. We all know that. All it takes is two seconds for us to get an impression of someone, and based on that we make decisions on whether or not someone, or something, is worth our time. So, in order to make sure your story is heard, or in the case of a magazine, read, spending some time on the way it looks is important.

“Please do judge a magazine on it’s cover!”

The right way to format and layout magazine content

Take a look at the two examples below. Which of the two would you rather spend time reading? Why is that, do you think? The only difference is the format and layout of the different elements on the page. De text on the white background is much more legible because the contrast is greater and there is no background noise. It’s also easier to read because it has been divided into columns. The photo looks better too because it hasn’t been stretched out over the page and there is no text overlay.

By choosing a simple background for the text and using columns, you can improve the legibility of your content.

More ways you can improve your text legibility:

1. Use a simple font

A simple font, like Times New Roman, Garamond, or Georgia is great for legibility of the body text. Highlight your paragraph headlines by making these a different font, or by making them bold, cursive, or a different color.

2. Divide your story up into paragraphs with paragraph titles

Divide the text into paragraphs and enter some spaces in between the paragraphs. This makes the text easier on the eyes and looks better on the page. Make sure to avoid long winded sentences. If sentences are too complicated to understand or get through, the reader may give up.

3. Use font size to your advantage

Did you know the best font size for text in Jilster is 10? Keep this in mind if you want your content to look just like the content in a real magazine. Varying font sizes for titles, subtitles, paragraph titles, and quotes keeps the text interesting for readers.

4. Use text borders or other text elements

Isolating some text in a border or another elements gives you the option to highlight some key information from your text. It’s a great way to showcase, for example, facts and figures. The use of a border keeps your text clean and makes important information easy to spot. It’s also a great way to change things up on your page, which keeps the reader entertained and interested.

Don’t forget; less is more! It may sound cliche, but that doesn’t mean it isn’t true. Less really is more.