Our brain likes pictures

Did you know that our brain processes images 60,000 times faster than text? That’s why we are more likely to read an article with lots of photos when we flip through a magazine. We can simply assign what it’s about more quickly. You can use this to make your reports, articles and interviews particularly interesting. But how do you choose the right images for your articles?

Tip 1: Tell the right story

It is important that the photos you choose fit your story and support the message of your article. An example: If you’re planning a story about a summer vacation, you shouldn’t use the photos from your last skiing trip. Your readers will quickly get the feeling that something is wrong with your report. Photos from your last beach vacation in Mexico are more suitable. – Logical, right?

Tip 2: Write the text first

There is a simple reason for this: the number and size of the photos can be easily changed at any time. Shortening or lengthening a text is probably harder for you. Therefore our tip: First write your text, add it to the page in the online editor and adjust font size and font. Now you can see exactly how much space you have left for photos.

Tip 3: Less is more

When it comes to the number of photos: Less is more. Pictures are beautiful. But too many pictures are too much and overload the site. That’s why it’s better to limit the number of photos to a few selected ones.

Tip 4: Use high resolution photos

Make sure that the photos you use in the magazine are of good quality. The lighting conditions, the subject, the cropping … all this should be optimal. It is also advisable to pay attention to the resolution. This should be as high as possible to look good in the printed magazine! The photos should have at least 300 dpi.

Tip 5: The right colors

If photos have been taken for the same occasion with different devices (smartphones, cameras), it is very likely that the display of colors will differ. This may be due to settings and (automatic) filters. For example, the same color can appear in different photos sometimes light green, sometimes grey, sometimes turquoise. In this case, the colors of the images do not match, of course. Fortunately, there are simple online programs with which anyone can easily edit and adjust photos to each other.

Tip 6: The perspective is what counts

Not only the color palette, but also the perspective of your photos is important. For a reportage you can use a nice mix of panorama, full body and detailed photos. What you choose depends on different aspects. The different types of photos have different effects on people:


Panoramic shots are usually taken of landscapes. They are particularly suitable for capturing the atmosphere or mood of a situation so that the viewer can get a good overview. A panorama looks especially great when you pull it over a double page.

Full body images

So that a vacation report between all the other contributions in the wedding newspaper is also noticeable, a summer full body photo of the future bride pair can be placed full-page as Eyecatcher. Thus it becomes immediately clear to everyone what this article is about: Bride and groom on vacation. Your main subject should always take up the largest part of the picture so that your readers can see at first glance which is the most important part of the photo. Some photos are better cropped to bring your main subject into focus.

Detailed photos

Close-ups of faces or details make your article really interesting! They show little things that the normal viewer might miss under certain circumstances. The right close-ups support your message!

Now it’s your turn!

Once again summarized. When choosing the photos for your article you should pay attention to the following:

-Choose photos that fit your theme.

-Write the text first, so you know how much space is left for the pictures.

-It’s better to use fewer but larger images.

-Use photos with high resolution.

-Choose pictures that match in color.

-Use a mix of panoramic, full-body and detail photos.